Please let me know if you have any questions.
God's peace be with you!
Steve
Linked-In Article
Shanti Bedard
Exit Advisory Group
Sydney, Australia
11/21/2019
Introduction
If you are looking to really build company value, recurring revenue is a key driver. Whether it's adding additional revenue streams or transforming your business model. Simon Bedard's latest post in the series of #ninemodelsofrecurringrevenue talks about the Content Subscription Model....not just a model reserved for the big players - check out the link to the article to also read more. This is the 3rd model in the series, with more to come...
#business #businessstrategy #revenuegrowth
Simon Bedard
Business Sales and Acquisitions
Exit Advisory Group
Sydney, Australia
11/21/2019
If you had to pay for every movie & TV show on Netflix, would you still use it?
Today we’re highlighting the Content Subscription Model.
It's #3 in our series of #ninemodelsofrecurringrevenue.
Some of the best-known examples include Netflix & music-sharing service Spotify.
In fact, this model revolutionised the way Netflix did business enabling them to morph from a DVD rental company that used couriers to distribute content, into a streaming platform.
By bundling their large pre-existing library of evergreen content, they got more value selling it as a lower-priced subscription to a larger base of consumers.
That's also why we nick name this model the All-You-Can-Eat Library Model. You can give everyone access to a buffet of content for a monthly fee.
Don't worry, it’s not just for the big players. Our latest article shows you how small businesses have successfully use this strategy. See the link on the comments below.
Why are we so focused on Recurring Revenue?
Because research shows that businesses with recurring revenue models get higher valuations than those that don’t.
And our goal is to help people build company value so they can exit at the top of their game
#innovation #technology #entrepreneurship #business
SDA comment:
[1 of 2] Netflix is a great example of your #3 - Subscription Content Model. I have recently established a Content Model website/blog inspired by my long term friend and colleague, Scott Ralls. Although not a revenue generating endeavor, it is quite satisfying on a much more important plane.
Due to severe health issues, Scott, a previously over achieving Texas entrepreneur has been homebound for a number of years. Scott had been presenting a live, daily (365/year) Bible Study on Facebook utilizing the features of Facebook Live video for 3 years when I visited him and his wife, Mitzy at their home in Lubbock, Texas this past February (2019). When I discovered that he had over 1,000 Bible lessons in his files and 100's of them recorded on video and happily stored on Facebook's servers, I almost leaped into the air from my chair. I realized that the primary challenge for most new websites is having enough specialized content to satisfy whatever market they intend to serve. A large body of suitable content can take years to develop and cost a pretty penny.
[ Continued]
SDA comment:
[Page 2 of 2] Scott and I immediately went to work and in addition to continuing to produce his daily LiveCast (1/2 Hour of God's Power with Scott Ralls), of which I am now co-hosting. We have established a website/blog with over 700 written Bible Lessons available to the public "on Demand" and an archive of 100's of Video Lessons on our associated Facebook Page.
You might question: How does this fit with Simon's #3 Content Model? We do not receive the oh-so-valuable subscription revenue he speaks of. Well, we're talking content out the wazoo here folks! If you have that tackled, you are well on your way to a fast and successful launch for your internet business. It just so happens that our currency is denominated differently than most. We're dealing in Souls and Eternal Consequences while most of you are counting beans, however, the principle is the same. Great and voluminous content will attract eyeballs and in your case bring in that consistent revenue stream you're seeking.
Biblical Musings of a Prodigal Son
www.biblicalmusingsofaprodigalson.com
1/2 Hour of God's Power with Scott Ralls is presented Live EVERY day at 7:00am Texas Time and can be found on our Facebook Page: @texasbmops
Can I get an Amen?
Shanti Bedard reply:
Interesting model you have there Steve(n) Dickey Arnold, it’s certainly a significant library of content. I know there is no right of wrong answer here as far as I see it, but I’m curious, do you choose not to monetize it because of the religious nature?
SDA reply:
Our choice to abstain from including revenue generation in our model comes from a personal desire to remain focused on our purpose. As an avid entrepreneur for over 50 years, it is my nature to think in terms of sales, revenue and profit, however in this endeavor those thoughts would distract us from our objective. We have carved out a place in our website for sponsorship, but have not pursued any.
There is also an aspect of control involved. We are a two person operation with a clear concept of what we are creating. Sponsors would have their own agendas and automated advertising feeds could place ads on our pages that would distract from our presentation or message.
We are presently beginning stage two of our plan: promotion. We are investing in a small Facebook campaign funded out of pocket. It is a loaves & fishes campaign that relies on God’s involvement in order for it to expand beyond our meager funding.
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